VC10X For founders selling a company

The five areas that decide how a sale goes for you

Twenty multiple-choice questions, four in each area. Each area gets its own score, so you can see exactly where to start.

Pre-sale structure and tax
Most of the planning that saves money has to happen before the deal is signed. After closing, the options narrow fast.
Advisory team
The deal team works for the deal. You need people who work for you after it closes, and who talk to each other.
Deployment plan
Sudden liquidity invites rushed decisions. A plan for spending, reserves and pacing protects the money from the first year's excitement.
Family and purpose
A sale changes the family's life, not just its balance sheet. Unspoken expectations cause more damage than market losses.
Privacy and security
Announcements make you visible. Scammers, solicitors and opportunists read the same press release your friends do.

How the score works

Every answer is worth zero to three points. Your total is shown out of 100, with a red flag for any answer that could cost you money or cause a problem on its own.

  • 80 to 100: Prepared
  • 60 to 79: Mostly prepared
  • 40 to 59: Exposed
  • Below 40: At risk

Your answers stay in your browser. We don't store them.

Who it's for

Founders and family business owners preparing to sell, and those who have sold in the last year or two. It's most useful before a letter of intent is signed, when there's still time to act on what it finds. Ask your spouse, partner or co-founder to take it too, then compare.

Frequently asked questions

What should I do before selling my company?

Model your after-tax proceeds under different deal structures, consider estate and gifting planning before the sale price is set, choose advisors who are independent of the deal and get them working together, and decide which entity or account will receive the proceeds.

What should I do after selling my business?

Hold the proceeds somewhere safe and liquid while you build a plan, work out what you need each year to live the way you want, write down an investment policy, and set a rule for the pitches that will arrive. Avoid big, irreversible decisions in the first months.

Why does estate planning need to happen before a sale?

Some gifting and trust strategies work best while shares are valued before a deal sets a higher price. Once the deal is signed, those options can narrow or disappear, so speak to estate counsel early.

How do I choose a wealth advisor after a liquidity event?

Compare several, ask each one in writing how they are paid, check whether they act as a fiduciary, and make sure they will coordinate with your tax and estate advisors rather than work alone.

How do I protect my privacy after selling a company?

Agree with the buyer what the announcement will say about you, review what is public about your home and family, and add call-back verification for wires and account changes. Fraud attempts often follow a public sale.

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From VC10X, hosted by Prashant Choubey. Updated .